Why we're loyal to brands
I subscribe to the SciShow, and enjoy a lot of their videos.
This video is from SciShow Psych, a sub-channel which deals with all that crazy mind-stuff.
Belonging, identity, love, familiarity, and aspirations. It's all about culture, experience, relatability, and belonging. Watch the video, and if you wanna chat about it more then get in touch; I'm always up for a chat!
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