Aussies in the mood for in-store shopping.
People go shopping for heaps of reasons; because they want to see and touch the products, they want advice, they need to get out of the house, as a social activity, and many more. But if that service, or advice isn't there then why bother?
Have a read of this ARA article highlighting some key areas where in-store shopping excels, and critical areas to address for successful customer attraction and retention. Understanding and implementing these in any 'bricks and mortar' business can be vital to success.